Although beauty industry is usually portrayed as glamorous and fun, fact is that it is also one of the biggest culprits in contributing waste to landfills, which to add up often involve making animals suffer. However plenty of perfume houses and brands chose to go against the grain and ensure their impact on the world […]
Next to the lovely roses, citruses and vanillas in a perfumer’s palette, ingridients like costus, animal musk, civet, pyrazines and many other are often used. They may be used in small quantities, but they’re important enhancers, giving vibrancy, texture and spice to an otherwise conventional fragrance. Synthetics (Photo: Pexels) Traditionally, the raunchy notes in classical […]
When purchasing expensive perfume, you’ll want to know that you’re buying the real deal. Imitation perfumes are easily manufactured and can therefore be quite cheaper than the authentic ones. Yet, they ususally don’t have the same quality or scent, and on top of that they could even be harmful to your health. Understanding the 'tell […]
Digital technology has transformed the way we live our lives and has also entered into this multi-millennia-long journey of cosmetics and beauty, tranforming it completely. Big beauty brands have increased investment and are adopting technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), to deliver high-quality and personalized experience. Beauty and technology (Photo: Unsplash) WHAT […]
Finding »the« perfect fragrance is a very hard and personal thing. Much like finding »the one« - our other half - to be spending the rest of our life with. And just like not every person is made for everyone, a fragrance that works wonders for someone else, may not work for you. So, how […]
A great fragrance has the power to make you feel great! However according to research, fragrance can move us in many different ways; from taking us back to some bitter-sweet memories to relaxing us down or boosting our energy. So, what perfume notes to go for when you're in the mood for a vibe switch? […]
