In perfume industry »a bottle is worth a thousand sniffs.«
Perfume bottle (Photo: Unsplash)
"The bottle attracts the consumers' eye and sells the image – it is the door to the fragrance inside."
It's true that once you peel away the layers of mystery and artistry, perfume bottles serve a pretty basic function. Yes, they're lovely to behold, their crystal necks and flower-bulb stoppers are like perfect glass gardens. But at the end of the day, they’re designed to hold and dispense fragrance, right?
Not entirely ture.
When it comes to perfume bottles, it is for example the attention to detail that speaks to luxury, and for the scent business, packaging really can add value. The bottle attracts the consumers' eye and sells the image – it is the door to the fragrance inside. Not only can aesthetics lead to different aspirations, but also promote sales. The right perfume bottle design boosts the value of the scent, allowing luxury perfume houses to gain both more profits and a stronger market presence.
However, a perfume bottle is not only that. The bottle should be an »objet d’art« - it’s really what makes the statement.
Art object (Photo: Unsplash)
Perfume bottle design is also every brand’s opportunity to tell its story about a fragrance, and the brand itself. The bottle is the first form of communication with a customer and the first contact that people have with a scent. So, of course, it has to resonate.
Don't believe us? Just consider: Chanel No. 5 rarely performs well in blind smell tests; our modern sensibilities are accustomed to lighter, airier compositions. But housed in its classic glass flacon, the fragrance is a global best seller.
People love the stories and what they stand for. And the story behind a perfume bottle is just as heady and complex as the fragrance inside. Think of how we grow to appreciate the little quirks and imperfections in the people we fall in love with.
"The bottle should tell a story about a fragrance and the brand, but also be and an »objet d’art«. It has to resonate as a wholesome image."
Storytelling (Photo: Pexels)
The stronger our emotional connection, the more beauty we see. It is the same with a perfume. Even if the perfume is amazing, people won't buy it if they don't understand it. They need to feel a connection or it just doesn't work.