NINU story

We’ve spent the last 4 years developing and perfecting the idea that was born one summer day in Bled, where we’ve been inspired by the man who was one of the greatest Slovenian innovators, transcending time and space, leaving a permanent imprint on the world of perfumery - mr. Peter Florjančič.

We tested practically every technology on the market. Investigated what already existed. We looked into 3D printing, medical equipment, car industry, aquarium water tech, other perfumes…all sorts of types of extraction systems. Tangled with the pressure. Varied the voltage. Changed the materials, added and took away special valves. Tried multiple activation systems like the capacitive one. Tested hundreds of spraying nozzles and dozens and dozens of batteries. Made a special circuit board to drive everything. After nearly 2 years of development, countless trials and fails, too many sleepless nights  - we made the first electronically driven prototype that was touch activated in 2019.

Touch activated prototype from 2019.

Multiple fragrance prototype with app connection.

We've upgraded the prototype with multiple containers and an app. We decided to protect our new invention with and filed a patent application. Everything worked great so we decided to check the potential of the device. We exhibited the prototypes in major fragrance expos in Monaco and Paris, where we got to know the most important names and most novel products of the industry. We received phenomenal feedback and saw that nothing like our product really exists on the market.

We particularly saw huge potential in the mixing of the fragrance’s device and therefore decided to visit Paris. There we checked out some of the famous perfume-making schools, and got to see and test some of the fragrance mixing options. We got to smell a completely different perfume when we only changed the ratio of ingredients by a droplet or two! One of the big takeaways was also how fun it was to mix different ratios of fragrances!

Presentation by founder Marko in Monaco expo.

Founders at Perfume making school in Paris.

Our mission was set! To make perfumes more playful, fun and personable. Make the selection process fun, enjoyable and easy. And we did it!
At the time our device was quite big. From there we rigorously pushed our developers to make the device smaller and smaller until we made it small enough to fit in any purse! We came up with a product that reimagines personal fragrance, revolutionizes the technically-sleeping perfume industry and makes a tribute to Florjančič’s legacy. And this is just the beginning.

Building a Global Brand

With our patents secured worldwide, NINU is ready to transform the fragrance landscape. We've meticulously refined the app, integrating cutting-edge AI features to create a truly personalized and intuitive fragrance discovery experience. Our brand name is protected, our state-of-the-art manufacturing partners are secured, and we've established a robust cloud and software infrastructure to support global operations.

After extensive market testing and a wildly successful crowdfunding campaign that exceeded expectations (470% funded!), we were ready to move into full-scale production. However, the global pandemic caused a temporary setback. Now, with renewed determination, we have completed pre-production sampling and are back on track to launch NINU and revolutionize the fragrance industry.

NINU is creating a global brand.

Mission: Reinvent Fragrance For The Digital Age

NINU isn't just predicting the future of fragrance—we're actively creating it. With the rise of AI, scent is no longer confined to bottles and sprays. It's evolving into a digital, personalized, and infinitely customizable experience.

Imagine a world where:

  • Your fragrance adapts to your mood, activity, and environment, creating a dynamic scent experience that evolves throughout your day.
  • You discover new scents through AI-powered recommendations, tailored to your unique preferences and personality.
  • You craft your own signature fragrance, blending notes and accords with the guidance of an AI perfumer.
  • Fragrance becomes an integral part of your digital life, seamlessly integrated into virtual experiences and social interactions.
  • Brands and creators unleash their creativity, using AI to push the boundaries of fragrance design and storytelling.

This isn't science fiction—it's the future NINU is bringing to life. We're not just developing a product; we're pioneering a new era of fragrance where the possibilities are as limitless as your imagination.

Simon promised his wife the best perfume in the world. Looks like he wasn’t kidding.

NINU is more than a product; it's a platform for fragrance innovation. We envision a future where:

  • New fragrance pods cater to diverse tastes and localized preferences, expanding the possibilities of personalization.
  • Sampling machines enable effortless fragrance discovery in stores and events, making the experience interactive and enjoyable.
  • NINU becomes an innovation hub for the beauty industry, collaborating with brands and creators to push the boundaries of fragrance technology.
  • We offer technological solutions to other brands, empowering them to create unique and engaging fragrance experiences.

Join us as we redefine the future of fragrance.